Easy, remember home depot? Just the buzz created by the negative publicity of the CEO getting millions will cause them to lose business. Perception is everything. If you look like you don?t know what you're doing, you probably don?t know what you're doing. Your turn will come. That?s not to say I wo...

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This would indeed be the most effective solution

to the immediate problem, however there would still

exist the problem of compromised personal data

being used to create NEW accounts, in which the

fraudster could now properly authenticate against.

This is not to mention the outcry of legitimate
...

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To be honest I could care less whether or not the cashier checks for a signature because it is a worthless action. At the initial transaction level a simple 5 digit pin would be a huge step as it provides something you have (the card) with something you know (the pin). This is simple and fairly easy...

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