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iPhone Trademarks: the Real Issues
Mark Rasch, 2007-01-22

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According to Cisco’s lawsuit, Apple set up a Delaware Corporation called “Ocean Telecom” in September of 2006 to apply for a trademark in the iPhone mark, and Ocean Telecom also claims to have used the iPhone mark starting in March of 2006 in Trinidad and Tobago. Apple also applied for the iPhone trademark in Australia in September of 2006.

Now in Apple’s corner. They already own trademarks to the iEverything line, and most people already associate the prefix with them – possibly preempting the field (hmmm... should I register iLawyer?) They may argue that iPhone is descriptive or generic – although that argument is weakened by their efforts to protect their own iPod franchise.

The ultimate issue will come down to this: is there a substantial likelihood that people looking for the Cisco product – or a product with capabilities like the Cisco product – would be confused by the Apple entry into the market?

I think that, to answer the question, I will personally need to examine in detail the capabilities of the various products, their look, their feel, their interface. Are you listening Mr. Jobs? Just e-mail me for the address to mail my iPhone – or whatever you want to call it.

© 2007, SecurityFocus. All Rights Reserved. Reprint requests?


Mark D. Rasch is an attorney and technology expert in the areas of intellectual property protection, computer security, privacy and regulatory compliance. He formerly worked at the Department of Justice, where he was responsible for the prosecution of Robert Morris, the Cornell University graduate student responsible for the so-called Morris Worm and the investigations of the Hannover hackers featured in Clifford Stoll’s book, "The Cuckoo’s Egg."
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Comments Mode:
In end, (Apple)Phone 2007-01-22
RBrown
iPhone Trademarks: the Real Issues 2007-01-22
Anonymous (1 replies)
Re: iPhone Trademarks: the Real Issues 2007-01-22
editor (1 replies)
Re: Re: iPhone Trademarks: the Real Issues 2007-01-22
Anonymous (1 replies)
iPhone Trademarks: the Real Issues 2007-01-22
Anonymous (1 replies)
Abandonment issues 2007-01-22
chort (1 replies)
Re: Abandonment issues 2007-01-25
Mark D. Rasch
The case is over 2007-03-08
iPhoneAddict


 

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