I personally feel that the main problem that the end users faces is

Virus, spyware and similar such things come to the enduser from someone he knows in person or from internet sites which have all fancy things to lure the end user to enchnce the performance of the computer...
Many fall into the trap and install all kinds of freeware, spyware, shreware without any knowledge of how is it going to affect them.

my personal observation is that for generic *freewares*, people do not care what they are downloading...but when it come to AV they want support.... good support and for getting support many just wait for some one to come and update their machines....The common reason being... "I don't know the AV should automatically do it."

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