Perhapse you captured some of the problem in mentioning cost. Not only does it cost the user nothing to become infected, but it costs them something to avoid infection. How do you justify to an end user that they need to spend the $60 for a firewall/anti-virus package? I know there are free firewalls, Zone Alarm is my friend, but I think that many users feel better when they get a box off of a shelf at Wal-Mart that comes with paper instructions. On top of that you can't even tell them the Anti-Virus program will fully protect them because they could become infected before the new dat file is released.

For all of that it is even possible to have an infected computer that does not seem to have any problems at all. It may run a little slow at times, but that's a computer for you. In this case the user isn't even hurt by needing to fix the problem. How do you convince people it is worth the money to buy the Anti-Virus?

Ed

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