This survey uses a poor methodology. It's easy to speak hypothetically and say "Well, of course I'd quit shopping there... DUH."
In reality, though, it seems to be a weak driver. A more accurate survey would've been one that measured how many customers *actually* drop attacked retailers. This would keep two factors in check which are overstated in this survey:
1. Most consumers aren't following data breaches closely and may not be aware that one occurred.
2. While the motivation may exist to quit shopping there, it doesn't exist in a vacuum. There are other motives (price, convenience, etc.) which tend to carry more weight with many consumers.
In reality, though, it seems to be a weak driver. A more accurate survey would've been one that measured how many customers *actually* drop attacked retailers. This would keep two factors in check which are overstated in this survey:
1. Most consumers aren't following data breaches closely and may not be aware that one occurred.
2. While the motivation may exist to quit shopping there, it doesn't exist in a vacuum. There are other motives (price, convenience, etc.) which tend to carry more weight with many consumers.
[ reply ]
Link to this comment: http://www.securityfocus.com/comments/newsbriefs/481/1890#1890